In this lean startup example, Networks in Motion (NIM), now part of TeleCommunication Systems, had successfully developed and managed VZ Navigator, a GPS-enabled mobile app that transformed a wireless smartphone or handset into an all-in-one powerful navigation and communication device. The Visionary View team was asked to assist in ideation and product road-mapping for the next two subsequent releases of the app. By focusing on a hyper-local based content strategy the results eventually led to additional revenue streams stemming from in app performance advertising, paid local search and m-commerce. Working with several key core data providers and data partners, the main challenge Visionary View faced was to elequently blend in enhanced content while maintaining a superb user experience in an already successful paid subscriber model. This is just one of Visionary View’s lean startup examples, for more check out our lean startup pivot example of Local.com, Local Connect and Ringorang.
- In this lean startup example, The Visionary View team pivoted from the app’s turn-by-turn navigational sole purpose into a detailed points of interest content strategy providing a more relevant and enhanced user experience.
- Networks In Motion, passed 2 million paid subscribers of its real-time navigation services on GPS-enabled mobile phones.
- Verizon Wireless and AAA offered mobile subscribers a branded LBS navigation application.
- The app included nearly 14 million partner enhanced points of interest.